Attn JMS: B5 Demos Was: JMS on CompuServe...

[B5JMS Poster]

Subject: Attn JMS: B5 Demos Was: JMS on CompuServe...
-----+-------------+--------------------------------------------------
 No. | DATE        |  FROM
-----+-------------+--------------------------------------------------
+  1: May 30, 1996: londo at uoknor.edu (Londo Mollari)
*  2: May 31, 1996: jmsatb5 at aol.com (Jms at B5)

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

From: londo at uoknor.edu (Londo Mollari)
Lines: 30

>From Brent Barrett's <bbarrett at speedlink.com> CIS reposts:

CASEY J. PETER wrote in CIS:

[snip]
>  After seeing Broadcast's book on the ratings, it seems to me that demo-wise
> B5's actually doing better than all of WB's own stable of shows.  Killing a
> show that makes it budget, does well in the syndi-ratings, has verifiable
> local station support, and has a VERY VOCAL cadre of fan support would be
> fool-hardy.
[snip]

JMS replied on CIS:

>       Thanks.  Actually, the final demographic report just came out for the
> second quarter of 1996, and we now officially have the *best* demographics of
> ANY dramatic series in syndication, finally beating DS9 and Baywatch.
> 
>                                                                     jms

Can someone post the details on this since it is almost impossible
for people outside the industry to get hold of B5 ratings on a
regular basis?  What does "*best*" demographics of any dramatic
syndicated series actually mean?  DS9 is almost always listed
in the top 10 of various demographic ratings published by
_Electronic_Media_ while B5 very rarely is.

If anyone (is Mr. Peter reading?) can take the time to give
a detailed posting of the data, it would be greatly appreciated.


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

From: jmsatb5 at aol.com (Jms at B5)
Lines: 59

Okay, I dug out the demographics report that just came in for 2nd quarter
1996.  This will eventually be broken down into smaller and smaller groups
now that the quarter is done, so you can know how subset groups are doing,
but that won't be along for a while now, and won't contradict anything
here.  (I'm very eager for the subset breakdown...should prove most
enlightening.  The demos only break down the 18-49 age range as that's the
most fiscally important.)

Anyway, here's the breakdown for the second quarter in the 18-49 age
range, the most sought after group for advertisers, for men, women, and
both.  The higher the number, the better your coverage within that group;
1000 is nearly impossible to get.  Warners is *extremely* pleased by this;
it's the first time we've had the best demographics of all dramatic
series.

BABYLON 5
Women: 429
Men: 497
Both: 1057

DS9
Women: 408
Men: 473
Both: 881

BAYWATCH
Women:364
Men: 315
Both: 679

BAYWATCH NIGHTS
Women: 340
Men: 343
Both: 683

RENEGADE
Women: 369
Men: 362
Both: 731

HIGHLANDER
Women: 393
Men: 394
Both: 787

HERCULES
Women: 369
Men: 360
Both: 730

XENA
Women: 355
Men: 380
Both: 735

 jms



-***
-*** B5JMS SUBSCRIBERS: Messages to this list come from various sources.
-*** Replies to them, automatically to go the maintainer of this list
-*** <b5jms-owner at majordomo.cs.columbia.edu>.  If you want to reply to
-*** someone else, make sure the "To:" header line is correctly set.