Ratings for syndicated action shows

[B5JMS Poster]

Subject: Ratings for syndicated action shows
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 No. | DATE        |  FROM
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s  1: Jan 21, 1997: nfitz at sentex.ca (Nicholas Fitzpatrick)
+  2: Jan 21, 1997: dianekde at aol.com (Diane K De)
*  3: Jan 21, 1997: jmsatb5 at aol.com (Jms at B5)

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From: nfitz at sentex.ca (Nicholas Fitzpatrick)
Lines: 47

Stolen from rec.arts.startrek.current!

"W. Bova" <krychek at io.com> wrote:

According to this ratings info, Deep Space Nine was first overall in the
syndicated action hours and in all demographics for the fall period.  So
for all those naysayers that trumpet the dropping ratings for Star
Trek...


>From Broadcasting and Cable, January 6, 1997, Page 52

Top Action Hours
(ranked by household)

Show                    HH      A18-34  A18-49  A25-54

Star Trek: DS9          6.5       4.2    4.9     5.1
Hercules                6.2       3.8    4.0     4.1
Xena                    6.1       3.7    3.8     3.9
Baywatch                4.5       2.3    2.3     2.4
Outer Limits            3.9       2.3    2.6     2.7
Babylon 5               3.7       2.4    2.8     2.8
Highlander              3.1       2.0    2.2     2.3
Sinbad                  3.1       1.7    1.8     1.7
F/X: The Series         3.0       1.4    1.7     1.8
Baywatch Nights         2.8       1.5    1.5     1.6 

Source Nielsen Syndication Service, Sept 2-Dec 8, 1996  GAA where
available

HH - Household ratings
A18-34,A18-49,A25-54 - Adult demographics ratings for listed age groups.

Other shows mentioned in the article with A18-49 ratings were Viper
(1.6), Psi Factor (1.6), Poltergeist,Two and The Cape at 1.2 to 1.5, and
Tarzan at 1.0 for the A18-49 demographic.

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Hmm, look at Babylon-5's numbers for the lucrative$$$ A18-34,A18-49,A25-54
ratings. It beats Baywatch!!!


--------------------------------------
Nicholas Fitzpatrick (nfitz at sentex.ca)


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From: dianekde at aol.com (Diane K De)
Lines: 31



>"W. Bova" <krychek at io.com> wrote:
>
>According to this ratings info, Deep Space Nine was first overall in the
>syndicated action hours and in all demographics for the fall period.  So
>for all those naysayers that trumpet the dropping ratings for Star
>Trek...
>
>
>>From Broadcasting and Cable, January 6, 1997, Page 52
>
>Top Action Hours
>(ranked by household)
>
>Show                    HH      A18-34  A18-49  A25-54
>
>Star Trek: DS9          6.5       4.2    4.9     5.1

<snip>

FYI, STDS's HH ratings were in the mid to high 7's during the same period
last year, so their ratings ARE dropping a lot.  Yes, it's still number
one, but its lead has been cut.

Diane






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From: jmsatb5 at aol.com (Jms at B5)
Lines: 37

DS9 is still toward the top of the ratings, but the "naysayers" are
correct about the decline in actual numbers.  (And DS9 does fall below
Xena and Hercules in many cases, btw.)

Here are the Neilsen figures for DS9 for the last several quarters:
4th quarter 95: 7.1
1st quarter 96: 6.7
2nd quarter 96: 5.9
3rd quarter 96: 4.8

The jump in 4th quarter 96 is apparently due to a lot of new eps airing,
and some stunting...the Tribbles episode and the like.

By comprison, here are B5's numbers of the last number of quarters:
3rd quarter 95: 2.7
4th quarter 95: 2.9
1st quarter 96: 3.0
2nd quarter 96: 3.1
3rd quarter 96: (being retablulated for some errors)
4th quarter 96: 3.6

DS9's season-to-date average has gone from 6.8 to 6.1.
B5's STD average has gone from 3.0 to 3.3.

And our demographics continue to be better than DS9.

This isn't a qualitative statement, only to confirm what has been said:
that DS9's ratings have been declining (also noted by the trades, which
have found drops from 18% to 20% for both the ST shows) and that B5's
ratings have been growing during the same period of time.


 jms




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