Attn JMS or TNT People: Promo Question

B5JMS Poster b5jms-owner at
Tue Dec 16 06:14:37 EST 1997

From: emmanuel at (Emmanuel Goldstein)
Date: 14 Dec 1997 19:43:29 -0700
Lines: 17

I just saw the 60 second TNT promo for the series and I was blown away.
Who made this? The emotion in that one minute brought tears to my eyes.
For once we have a promo that doesn't focus on the fisticuffs or strong
words that are utterly misinterpreted. A couple of my as-yet unconverted
friends happened to see this and they were like "Where the hell have
we BEEN for the last four years?"

Those of you who haven't seen it yet should either watch TNT a lot or
go to and see it in Quicktime. I really
think this is a work of art and the person(s) behind it deserve some
recognition. I assume jms has seen it and I'm wondering if he thinks
it did the show justice. I'm also curious as to whether promos like
this will be running all year or will we have the old PTEN ones for
individual eps?


From: jmsatb5 at (Jms at B5)
Date: 15 Dec 1997 05:04:53 -0700
Lines: 17

If it's the one I'm thinking of...what happened was this: I never much liked
the way WB in general promoted the show, which was an all-action, no-thought
kind of approach.  Knowing TNT was going to be coming in, and not wanting to go
through the process of reinventing the wheel, I wrote up what I thought would
be a great approach to the commercials, and I made a version of it here, which
I showed at a couple of conventions, noting that this is how I'd like the show
to be promoted (showed it at Westercon, in fact).  

When I went to Atlanta to meet with the TNT folks, I brought it with me, and
showed it to them...and they loved it, and asked for copies.  What came out is
extremely similar to the structure of the one we did here...and it works great.
 It sells the overall story, the emotion, the rising and falling of
empires...all that.  They've been extremely open to our ideas and suggestions,
which is terrific.  I can't say enough good things about TNT.

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